Cassandra Webb Joins Center for Integrity in News Reporting as Independent Communications Consultant

 The Center for Integrity in News Reporting (CFINR) is pleased to announce that Cassandra Webb will join the organization as an Independent Communications Consultant, effective August 1, 2025. 

Webb brings more than a decade of experience in corporate communications, broadcast journalism, digital media, and public affairs, with a proven track record of crafting strategic messaging, and driving engagement across diverse platforms.

Her background includes leadership roles at KATV and KARK in Little Rock, Summit Utilities, and media outlets in Washington, D.C., California, Georgia, and Texas. She has served as both an anchor and producer, managed cross-functional communications teams, and led stakeholder engagement for organizations across five states.

"I’m honored to join the Center for Integrity in News Reporting during a time when rebuilding public trust in journalism is crucial. I look forward to contributing my experience in communications and storytelling to help promote transparency and foster a stronger connection between news organizations and the communities they serve,” said Webb.

“We are thrilled to welcome Cassandra to the Center,” said Rufus Friday, Executive Director of CFINR. “Her depth of experience in both journalism and strategic communications, along with her passion for public engagement and storytelling, aligns perfectly with our mission to restore public trust in news reporting through transparency and integrity.”

Webb will support CFINR’s national outreach and media initiatives, helping to advance the Center’s mission of promoting impartial and objective journalism across the country.